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illuminate is Future's online research panel where we invite members to take part in questionnaires and discussions on a regular basis. You'll be our barometer for new ideas, our ear to the ground on the latest trends, and most important of all, you'll let us know what we're getting wrong.
We're interested to hear about your ideas, opinions and behaviour on a wide variety of topics. Sometimes we'll be asking you directly about our websites and magazines, and other times we'll be getting your opinions on more general stuff. One month you'll be telling us about your thoughts on topics covered by one of our websites, and the next we'll want to know all about your technology habits and the part they play in your life.
Future's goal is to provide great websites and magazines for our readers. To do this we really need to understand our audiences, what makes them tick and how they do things in the 21st century. The media industry is changing fast and we need to keep up with how our customers are changing too.
You just need to fill in a brief member profile questionnaire. We'll be asking you some basic details including contact information, your age and gender, as well as some more detailed things about your hobbies and interests, and the magazines and websites you use. The reason we do this is to make sure our panel reflects the people who read our magazines and websites. We can also make sure that we invite you to take part in research that's relevant to you. Illuminate is open to readers in the UK, US and Australia.
All your views and opinions are completely anonymous and we won't share your name or any details with anyone. We conduct all our research in line with the Market Research Society Code of Conduct, so any information provided is completely confidential. Research results will generally be used to help us develop our publishing strategy, and also show other companies the real views and interests of our customers. We'll send out occasional communications, letting members know about what we've found out, and may feature some of these results on the illuminate website. This will show you what we've discovered and how we're going to use it.
Every month there will be a prize draw with:• First prize: £100* Amazon vouchers, (*or equivalent value in US dollars if US based)• Second prize: £50* Amazon vouchers,• Third prize: £50* Amazon vouchers. You'll get at least one entry for every piece of research you've taken part in that month, so the more active you are, the greater your chance of winning. You'll get extra entries into the prize draw when you fill out longer questionnaires. The exact number will be specified on the email iinvite.
It's completely up to you. You can take part in as many or as few surveys as you like. We'd love it if you took part in everything but we realise you're busy. We try to keep our research varied and engaging, so hopefully you'll be keen to take part. Remember, the more you take part, the more chance you'll have of winning the prize draw each month.
Generally you'll get about a week to complete a questionnaire but sometimes we need to find something out fast, so it can be as little as a few days. But don't worry if you miss something, there will be plenty more opportunities.
Obviously each and every study is different but on average questionnaires will take around 5-10 minutes to fill out.
We use the information you provide us with in the member profile survey to make sure we send you invites to surveys and discussions that fit your interests.
Now and again we may invite you to take part in more in-depth research projects – maybe a telephone interview or a real life focus group where you get to come to a venue and talk about a topic with others. Likewise, we might ask you to send us a photo or video. But there's no obligation to do anything – it's all up to you.
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